From the earliest days, films have been Pushkraj’s greatest source of entertainment while books and experiences have been his education for life. Having written ad films for various FMCG brands as an advertising creative, he moved to New York to study film further and then to direct adfilms and music videos. Today, he is an empanelled director with Climb Media and an independent director for commercial films and digital video solutions. He has written and directed not just ad films, but also award winning short films, TV shows and has set up web channels and online film studios for brands.